Sports Direct has launched its 2024 summer campaign, dubbed 'Football Fever Starts Here', featuring some of Europe's biggest football stars, including Conor Gallagher, Jordan Pickford, Rúben Dias ...

Sports Direct Executive Chairman Mike Ashley attends an English Premier League football match between Southampton and Newcastle United at St Mary's Stadium in Southampton on Sept. 13.ILLUSTRATION ...

CMO Beckie Stanion hopes to change consumer perceptions of Sports Direct with its second ever brand campaign, which celebrates the unifying power of football ahead of the Euros.