A brand rolls out a freshly redesigned website. The new layout feels crisp, the visuals are on trend, and the launch gets ...

The digital landscape has evolved significantly over the past decade, with website design trends shifting from elaborate, ...

Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

The microprogram is closed and will reopen for applications in Spring 2026 for admissions in Fall 2026. Designing a website and understanding user experience are essential skill sets for anyone ...