Capturing reader attention and increasing media pickup for your press release hinges on crafting a strong, compelling first paragraph. See how to enhance your lead-writing skills, ensuring your press ...

How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media outlets are expecting smaller staffs to publish more stories at a ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...