What Is AdTech? A Beginner's Guide to Digital Advertising Technologies
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What Is AdTech? A Beginner's Guide to Digital Advertising Technologies
AdTech is the backbone of digital advertising, but what exactly does it include? In this clip, Val Ilchenko (TrustArc) and Beatrice Botti (DoubleVerify) break down the categories of AdTech—like targeting, automation, and optimization—and explain how these tools revolutionize advertising. Learn how advertisers and marketers use these ...
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